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Case Study Balmoral Hotel

Undoubtedly Belfast is a city with something on offer for everyone choosing to visit, with some of the coolest nightclubs, superb shopping and enough eateries to satisfy every taste and budget. You’ll also find fascinating walking, bus and taxi tours, cultural escapes, scientific exhibitions and literary inspirations.

Situated on the Blacks Road, Belfast, County Antrim, in convenient alignment with the M1 motorway (Suffolk / Dunmurry) and near Belfast City Centre, the Balmoral Hotel is an ideally located hotel to explore this exciting city.

This year the hotel’s proprietors undertook an extensive refurbishment of the property including an investment in changing their existing property management system, various vendors were vetted during this process before the hotel management selected RoomMaster as their preferred option. Elaine Lillie is the hotels Front Office Manager, she explained “we liked the ease of use with RoomMaster compared to other systems, without compromising on features RoomMaster is able to deliver exactly what we need”.

The Balmoral Hotel offers a range of conference suites & function rooms catering for all types of occasions. RoomMaster’s integrated scheduling suite ensures the hotel are able to offer an improved customer service that ensures the guests’ needs are fully met.

Because of the strong integration with RoomMaster the hotel choose ICR Touch point of sale for its 3 busy public bars. The hotel’s management team were impressed by the cloud back office suite from ICR allowing for real time sales information.

“Alpha installed the new systems over the busy July season with little or no disruption to our business, we found their industry knowledge and support first class” John Trainor proprietor.

The hotel are now planning a new online presence using RoomMasters channel manager solution IQ-Worldlink.

Products Used:

RoomMaster Enterprise Edition


ICR Touch Point Of Sale

ICR Touch Web Office